Retail Council of New York State

Trade association introduces new logo and identity for 75th anniversary

Albany, N.Y. – The Retail Council of New York State is celebrating 75 years of service to the state’s merchants with a makeover. The trade association, which represents 5,000 member stores of various size and variety, has adopted an updated organizational identity, including a new logo and all supporting collateral materials.

The Retail Council was born in 1931 when an enterprising group of retailers decided to put competition aside and advocate on behalf of the industry before the New York State Legislature. By the mid-1980s, however, the organization had changed substantially and grown to include a variety of money-saving services such as credit card processing and insurance services, like its well-regarded workers’ compensation insurance safety group, in addition to its traditional government relations advocacy.

“We needed an image that represents who we are in 2006 and where we envision the organization is headed for the next quarter century,” said Retail Council President and Chief Executive Officer James R. Sherin. “We’ve created a new identity that represents the contemporary personality of this mature association, which has a great deal of history in New York state.”

The Council’s recently retired logo was originally developed in the mid-1950s and had experienced only minor alterations in its fifty years of service.

Kim Rowan of KAR Printing & Design Services, Loudonville, N.Y., helped the Council develop the new logo and all supporting collateral.